5 Questions with Rags #43 - Immerze

An immense talent for the art of rapping combined with a seemingly endless well of hustle has helped Toronto-to-Vancouver transplant Immerze has established himself as one of Canada's most consistent and exciting Mcs in a surprisingly short time. A grimy, big-city east-coast feel gives his tracks a reliable bottom end with a defined west-coast lightness and positivity colouring everything, splitting the difference between the two aesthetics. It's getting trickier and trickier for to bond over hip-hop with younger, burgeoning heads but Immerze gives us a fertile common ground to start from. His trap-heavy beats are tuned for a younger ear, but the positive, family-man-gangsta lyrics are perfect for the uhhh older heads among us. There's an edge, but it's not sinister. It's a delicate balancing act that Immerze pulls off perfectly. I caught him on the phone from home in Vancouver to answer our silly questions for a smoky, bottom-heavy instalments of 5 Questions with Rags.

Keeping up with that track record of consistency, Immerze just released the new video for new single “2 Cents/Black Bond.” It's dope. Get after it.

1. Do you remember the first album you bought with your own money?

Yep! 5O Cent Get Rich Or Die Tryin'. I think I bought like five of those albums. <laughs> Realistically though I bought four or five. If it wasn't in the car I was in, I would buy just so it was there. That album was religion when it came out.

What's your favourite track on there? You can only pick one..

Oh man...So many... “Many Men,” that one was on repeat heavy. Hmmm, there's so many. That album's a classic. Yeah, we'll stick with “Many Men.”

When's the last time you listened to it?

The album it its entirety? Probably about a year ago.

Do you find you get much time to listen to full albums anymore?

I always try to find time. If a new album comes out and I know I don't have time to listen to it in its entirety, I won't listen to it. Whether it's late at night or early in the morning, I'll find time. It's hard to do. You really gotta be a fan to do that. You're not doing that just skimming through. Albums that came out, like the Anderson .Paak album, I knew I wanted to be fully attentive when I listened to that, so I waited until a month or two after it came out. Then I can form my own opinion without the hype. An artist spends time making an album, so when you listen to it, at least give them the respect of listening to it yourself. Especially albums. Albums are usually pieces of a person's life. They're putting their life on wax for you to enjoy. So, to it's just shit while skimming through some tracks, that's real disrespectful.

2. What's your most positive memory of an elementary or high school teacher?

My guidance counsellor. He smoked weed every day. He would call me out of class, make it seem like we had a meeting and he'd tell me some funny-ass stories and he'd be like, “I'm fucking high bro. Don't tell anybody.” He was cool and didn't give a fuck. I though, “If all teachers were like this kids would actually want to come to school.”

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#festivalseason - Just when you think you're done, RIFFLANDIA is there to pull you back in.

Festival season just won't end. Every year it seems a little longer and every year on the Canadian west coast, Rifflandia is there to usher out the jam-packed nights of summer with four days of ridiculously diverse musicians. This year's lineup is a feast of groovy selections spanning the rowdy (Wolf Parade, Keys & Krates), the soulful (Khari Wendell McClelland, Chance Lovett & The Broken Hearted), the weird (Prozzak, Bomba Estero), the moody (Grossbuster) and everything in between. It's an exhaustingly huge list of performers and looking at it may induce panic. To help ease the burden of research here are just a few of the many acts I'm hoping to check out over this, one of the finest weekends of music the west coast has to offer, right in the heart of my beloved hometown of Victoria, BC.

Get your single-day and full-fest passes here!

DJ Kwe

A few months ago, I didn't know a thing about DJ Kwe. I picked her name randomly off of a list of writing subjects for the Rifflandia festival guide and started my research. Immediately I was drawn to the idea of a female, aboriginal DJ (I later came to find she's half Irish, further adding to the multicultural allure), as both of those traits are something I have very little experience absorbing into my ears when it comes to my DJ music, and like any good music fan, I'm always looking for new avenues and perspectives. Turns out Kwe is doing some of the most original work around the West Coast right now. Her audio stories are unlike anything you've ever heard, built from the ground up, incorporating music, words and the sounds of nature. As she expands her repertoire into original music production and all-vinyl Djing, DJ Kwe promises to deliver something you're not going to hear anywhere else right now. 

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